How a Small Decision Sparked a Wellness Movement
Introduction
At Noble Naturals, we believe that wellness begins with simplicity and purity. Our mission is to make premium, highly bioavailable natural wellness products accessible to individuals seeking true physical and mental vitality. This is more than just about supplements—it's about unlocking human potential through the right nutrients, in the right form.
What began as a personal revelation has grown into a purpose-led business that is helping individuals and families reclaim their health in profound ways.
The Spark That Started It All
Founded in 2015, Noble Naturals was born from a desire to offer people products that truly make a difference. Before this, we had been running a successful ecommerce business, but felt a growing pull toward something more meaningful—something that would genuinely benefit people and the planet.
That moment came when we were introduced to the creator of The Health Factory’s nano minerals. After experiencing the results for ourselves—and witnessing the transformation in others—it was impossible to ignore the gap in mainstream knowledge about bioavailable nutrition. We saw an opportunity to help bridge that gap and bring extraordinary, life-enhancing products to a wider audience in the UK.
Starting from the Basement
The early days were simple but determined. As a husband-and-wife team—Abigail and Jason—we started from the basement of our rented home. Abigail made cold calls, Jason met directly with interested clients, and we handled every order ourselves. But every conversation, every new customer, confirmed what we already felt—this was something truly worth building.
Within just a couple of years, the demand and momentum were strong enough to move operations to a proper warehouse. That small beginning laid the foundation for the thriving, community-centered business Noble Naturals is today.
Growing with Purpose
As we grew, so did our team. We could no longer do it all on our own, and we didn’t want to. We built a team that shares our values and vision, and together we’ve expanded not only our reach but also our offerings of other uniquely “bioavailable” supplements such as the incredible and one-of-a-kind Phytality Fermented Chlorella.
We even developed our own line of eco-friendly body care products, From Earth To Earth (f.e.t.e.)—a natural extension of our ethos: sustainable, effective, and rooted in nature.
Equally important has been our commitment to education. We support our clients—many of them holistic practitioners, doctors, retailers, and wellness entrepreneurs—not just with products, but with the knowledge and coaching to use them correctly and even build successful businesses of their own. When our clients succeed, we succeed. That’s how we’ve always defined “winning.”
Along the way, our work has been recognised with industry awards for Best Business and Best New Product, reflecting our deep commitment to quality and service.
Real Stories, Real Impact
Few things are more rewarding than hearing directly from those whose lives have been positively impacted. One such story comes from Tony Kelly:
“This Health Factory Nano Iron product comes highly recommended as I have living proof that it works... I was diagnosed with low iron and told I may need supplements. I started taking the Nano Iron I had at home, and just seven days later, my follow-up blood test came back:
'Satisfactory; No Further Action Required.' I am truly impressed and have no hesitation in recommending it to anyone diagnosed with low iron.” — Tony Kelly, Diabetes Ambassador/Activist, Hon. Doctor of Science – Warwick University
These are the kinds of results we live for—when nature does what it was meant to do, and people get to feel their best, naturally.
Where We Are Today
Today, we serve a growing community of experienced holistic practitioners, integrative doctors, wellness-focused retailers, and their clientele. We take pride in being a trusted source—not just for products, but for partnership.
Above all, we’re proud of the life-changing feedback we receive from our clients. It’s the true measure of our work and a constant source of motivation.
Looking Ahead
What’s next for Noble Naturals is even more connection and collaboration. We’re focused on working more closely with our clients—offering the kind of education, insight, and support that helps them grow their businesses with confidence and integrity.
For us, this has never been just about selling products. It’s about uplifting the human
condition with nature’s support—perhaps even advancing what we collectively see as “normal” levels of wellbeing. Because when others are winning, we all win.
Join the Movement
If you're curious about our products, our partners, or how to bring greater wellness into your life or business—we’d love to hear from you.
Explore our range, or just drop us a message. Your next chapter in natural wellness might start here.