{"title":"Truthpaste","description":"","products":[{"product_id":"adults-truthpaste","title":"Adult’s Truthpaste","description":"\u003cp\u003eLove your smile and the planet with our activated charcoal toothpaste. With bold flavours that pack a punch, giving you a seriously strong smile that's a little bit brighter.\u003c\/p\u003e\n\u003cp\u003eEach carefully sourced ingredient has its own health benefit. With Coconut, Calendula, and a unique blend of oils to freshen breath and provide anti-bacterial and anti-inflammatory properties to \u003cb\u003esupport gum health.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eActivated Charcoal removes plaque whilst \u003cb\u003enaturally whitens\u003c\/b\u003e teeth, and 27% xylitol to help \u003cb\u003eprotect against decay\u003c\/b\u003e and \u003cb\u003emaintain a healthy pH balance.\u003c\/b\u003e\u003c\/p\u003e\n\u003c!--\u003ch5\u003eHow to use\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eComparison\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eCare\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5\u003eMore\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e--\u003e","brand":"Noble Naturals","offers":[{"title":"Default Title","offer_id":47103441633588,"sku":"TPasCharc","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/9606\/1492\/files\/charcoal-peppermint-spearmint-100ml-736876_800x_6ee29e60-882e-4031-bcf8-feaafa3aed71.png?v=1699451565"},{"product_id":"childrens-truthpaste","title":"Kids: Mild Mint (100ml)","description":"\u003cp\u003e\u003cstrong\u003eNo nasties! No more battles over brushing!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"My little one used to hate brushing his teeth but since purchasing this he brushes twice a day without tears! And a huge plus that it’s contains no nasty ingredients and also cut out plastic use\"\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo More Messy Tubes\u003c\/li\u003e\n\u003cli\u003eNo Nasties, packed full of organic ingredients\u003c\/li\u003e\n\u003cli\u003eHealthier, Happier Teeth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIngredients\u003c\/h5\u003e\n\u003cp\u003eWith Coconut, Calendula \u0026amp; Aloe Vera to maintain healthy teeth and gums and protect against early signs of decay, and 16% Xylitol to fight plaque \u0026amp; support a healthy pH balance.\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS: Calcium Carbonate, Sorbitol, Xylitol, *Aloe Barbadensis Leaf Juice, Bentonite, *Cocos Nucifera (Coconut) Oil, Citric Acid, *Helianthus Annuus (Sunflower) Seed Oil, *Mentha Spicata (Spearmint)l Oil, *Calendula Officinalis Flower Extract, [°Limonene], Tocopherol (Vitamin E), Xanthan Gum.\u003c\/p\u003e\n\u003cp\u003e*Certified Organic, [°Occurs Naturally in Essential Oils]\u003c\/p\u003e\n\u003cp\u003eFree from: foaming agents, SLS, Fluoride, Triclosan, Glycerine, Titanium Dioxide, Palm Oil \u0026amp; Gluten.\u003c\/p\u003e\n\u003ch5\u003eHow to use\u003c\/h5\u003e\n\u003cp\u003eSuitable for all ages.\u003c\/p\u003e\n\u003cp\u003eFor 0-3 years: Use a spatula to place a smear of Truthpaste onto a brush and brush for 2 minutes. \u003c\/p\u003e\n\u003cp\u003eFor 3+ years: Use a spatula to place a pea sized amount onto a toothbrush and brush for 2 minutes.\u003c\/p\u003e\n\u003cp\u003eSuitable for use during pregnancy and when breastfeeding.\u003c\/p\u003e\n\u003cp\u003eOur 100ml jars last up to 3 months with one person brushing twice a day.\u003c\/p\u003e","brand":"Noble Naturals","offers":[{"title":"Default Title","offer_id":47103442846004,"sku":"TPasMildMint","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/9606\/1492\/files\/kids-mild-mint-100ml-608511_1376x1376_a7f2495e-a8ac-47e0-a999-d165e3b5c04e.webp?v=1760536031"},{"product_id":"hydroxyapatite-peppermint-100ml","title":"Hydroxyapatite: Peppermint (100ml)","description":"\u003cp\u003e\u003cstrong\u003eEnamel called, it's coming back.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePacked with 5% micro hydroxyapatite — the most effective form for restoring and protecting your enamel, naturally\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5% hydroxyapatite to boost mineral deposits onto your teeth\u003c\/li\u003e\n\u003cli\u003eAnti-inflammatory botanicals to care for your gums\u003c\/li\u003e\n\u003cli\u003eFree from fluoride, SLS, artificial sweeteners and flavours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRemineralise your teeth with hydroxyapatite to strengthen your enamel and protect against decay and tooth sensitivity.\u003c\/p\u003e\n\u003cp\u003ePowered with organic botanicals for the maximum impact on your oral health.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e✅ Fight cavities\u003cbr\u003e✅ Fight sensitivity\u003cbr\u003e✅ Care for your gums\u003cbr\u003e\u003c\/p\u003e\n\u003ch5\u003eIngredients\u003c\/h5\u003e\n\u003cp\u003e*Aloe Barbadensis Leaf Juice, *Glycerin, Bentonite, Calcium Carbonate, Hydroxyapatite, *Mentha Piperita (Peppermint) Oil, Tocopherol (Vitamin E), *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Bud Oil, Cinnamomum Zeylanicum Bark Oil, ^Helianthus Annuus (Sunflower) Seed Oil, [ºLimonene], [ºEugenol], [ºLinalol], [ºBenzyl Benzoate]. \u003c\/p\u003e\n\u003cp\u003e*Certified Organic Ingredient, ^Trace Ingredient \u0026lt;0.1% from Tocopherol (Vitamin E)\u003c\/p\u003e\n\u003cp\u003e[ºNaturally Occurring in Essential Oils].\u003c\/p\u003e\n\u003cp\u003eHydroxyapatite content: 5% \/ 50,000 ppm\u003c\/p\u003e\n\u003ch5\u003eHow to use\u003c\/h5\u003e\n\u003cp\u003eBrush twice daily to remove and prevent plaque, keep your breath fresh, and nourish gum health.\u003c\/p\u003e\n\u003cp\u003eAvoid brushing straight after meals or drinks (except water) when your enamel may be weakened from an acidic environment.\u003c\/p\u003e\n\u003cp\u003eUse our stainless steel spatula to scoop a pea-sized amount onto your toothbrush. Brush for 2 minutes, brushing each surface of every tooth, and around your gum line.\u003c\/p\u003e\n\u003cp\u003eAlways replace the lid firmly after use to prevent your toothpaste from drying out. Keep out of direct sunlight and avoid water getting in the jar to keep your paste fresh. \u003c\/p\u003e\n\u003cp\u003eEach 100ml jar lasts approximately 3 months with one person using twice a day.\u003c\/p\u003e\n\u003ch5\u003eMore Info\u003c\/h5\u003e\n\u003cp\u003eNot All Hydroxyapatite Toothpastes Are Created Equal\u003c\/p\u003e\n\u003cp\u003eHydroxyapatite is having its moment — but many brands are cutting corners. Some formulas contain as little as 1%, just enough to put it on the label, but far too little to actually make a difference.\u003c\/p\u003e\n\u003cp\u003eAt Truthpaste, we do things differently. Our toothpaste contains a full \u003cstrong\u003e5% micro hydroxyapatite\u003c\/strong\u003e — the form \u003cstrong\u003emost similar to the natural mineral in your teeth\u003c\/strong\u003e, and used at a \u003cstrong\u003eclinically effective dose\u003c\/strong\u003e to support real remineralisation and enamel repair.\u003c\/p\u003e\n\u003cp\u003eWe don’t use nano-particles, either. While nano hydroxyapatite is heavily regulated due to safety concerns, our \u003cstrong\u003emicro form\u003c\/strong\u003e is both safe and powerful, offering all the benefits without compromise.\u003c\/p\u003e","brand":"Noble Naturals Store","offers":[{"title":"Default Title","offer_id":55377311138169,"sku":"TPasHydrox100ml","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/9606\/1492\/files\/hydroxyapatite-peppermint-100ml-732252_1376x1376_ef771789-6215-4669-a710-fc1b36866d0b.webp?v=1750863606"},{"product_id":"enamel-repair-mask","title":"Enamel Repair Mask","description":"\u003cp\u003eFormulated with \u003cstrong\u003e12% micro-Hydroxyapatite\u003c\/strong\u003e, this daily intensive treatment delivers \u003cstrong\u003eprofessional-level enamel repair\u003c\/strong\u003e. Hydroxyapatite works biomimetically to \u003cstrong\u003erebuild microscopic defects in enamel\u003c\/strong\u003e, restoring mineral density and protecting teeth against acid erosion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRepairs and strengthens enamel with biomimetic mineralisation\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eReduces sensitivity by sealing exposed dentin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSupports natural whitening without harsh abrasives\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eFluoride-free yet clinically proven to restore enamel integrity\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for those with sensitivity, weakened enamel, or early signs of demineralisation, the Enamel Repair Mask brings dental science into your daily care routine.\u003c\/p\u003e\n\u003ch5\u003eIngredients\u003c\/h5\u003e\n\u003cp\u003eINGREDIENTS: Calcium Carbonate, Hydrated Silica, Xylitol, Hydroxyapatite, *Mentha Piperita (Peppermint Oil), *Eucalyptus Globulus Leaf Oil, Eugenia Caryophyllus (Clove) Bud Oil, [°Limonone], [°Eugenol], [°Linalol].\u003c\/p\u003e\n\u003cp\u003e*Certified Organic Ingredient, [°Naturally Occuring in Essential Oil].\u003c\/p\u003e\n\u003ch5\u003eHow to use\u003c\/h5\u003e\n\u003cp\u003eFor best results, use every evening after brushing. Dip a wet toothbrush into powder and brush onto teeth. Do not rinse. Avoid eating or drinking for 30 mins after applying. \u003c\/p\u003e\n\u003cp\u003eSuitable for ages 12+. \u003c\/p\u003e\n\u003cp\u003e30g approx. 90 uses \/ 3 months supply. \u003c\/p\u003e","brand":"Noble Naturals","offers":[{"title":"Default Title","offer_id":55983187853689,"sku":"EnRepMask","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/9606\/1492\/files\/enamel-repair-mask_ce5624e3-302b-447d-96ca-c07436e2e3e2.jpg?v=1760524930"},{"product_id":"strong-mint-probiotic-mouthwash-fluoride-free","title":"Strong Mint Probiotic Mouthwash Fluoride Free","description":"\u003cp\u003eProtect your mouth from harmful bacteria while strengthening your natural defenses to prevent gum issues. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCare for your oral microbiome\u003c\/li\u003e\n\u003cli\u003eKeep your breath fresh\u003c\/li\u003e\n\u003cli\u003ePrevent plaque build-up\u003c\/li\u003e\n\u003cli\u003eSupport gum health\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eIngredients\u003c\/h5\u003e\n\u003cp\u003eINGREDIENTS: Aqua, *Glycerin, *Aloe Barbadensis Leaf Juice, Heptyl Glucoside, *Mentha Piperita Oil, Sodium Levulinate, Acacia Senegal Gum, Potassium Sorbate, Xanthan Gum, Lactobacillus Ferment, [°Limonene], [°Linalol]\u003c\/p\u003e\n\u003cp\u003e*Certified Organic, [°Naturally Occurring in Essential Oil]\u003c\/p\u003e\n\u003ch5\u003eHow to use\u003c\/h5\u003e\n\u003cp\u003eUse neat for the most invigorating freshen up, or dilute to taste for a subtle pick-me-up. Use a third of our mouthwash cup and swish for 30 seconds, then expel and avoid swallowing.  \u003c\/p\u003e\n\u003cp\u003e300ml\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Noble Naturals","offers":[{"title":"Default Title","offer_id":55983325872505,"sku":"MintMouthwash","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/9606\/1492\/files\/strong-mint-probiotic-mouthwash-372005_1376x1376_609ce5f9-be23-490b-a7b7-9a2eb1895ea2.webp?v=1760525727"}],"url":"https:\/\/www.noblenaturals.store\/collections\/truthpaste-1.oembed","provider":"Noble Naturals Store","version":"1.0","type":"link"}